About Us

Our Story

I picked up climbing in June 2020 amidst the global pandemic, and rapidly fell in love with the sport and the tightknit community behind it.

With chalk being indispensable to climbing, I always wondered why most chalk products currently in use were being imported from overseas, which increases both its price and carbon footprint.

Fast forward to July 2021, I created Backflag to provide climbers in Hong Kong with its first homegrown chalk product - Backflag Liquid Chalk.

Our aim is to provide the Hong Kong climbing community with cost-effective climbing equipment and accessories.

Join the Backflag community on Instagram @backflagclimbing.

- Rocky Li